From intern to editor, Damian Adams' story reads like a well-written novel where he steadily worked to become the youngest-ever editor of South Africa's leading motoring publication, CAR Magazine. He ...

A new analysis of major hotel loyalty programs finds one surprising brand delivering standout rewards, perks, and value for ...

Photo Credit: Aerial view of Explora 3, the third of the luxury cruise ships in the Explora Journeys brand from MSC Cruises. MSC Cruises Hilton is betting that its 235 million loyalty program members ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, today announced the successful launch of ...

Holiday shopping can be exhausting and sometimes it can be delightful. It is entirely possible to have more than one feeling about an experience. This month I’m focusing on the nuance of marketing ...

Add Yahoo as a preferred source to see more of our stories on Google. If brands want to take advantage of loyalty programs they must move beyond basics. (Joey Sirmons/Marketing Dive) This story was ...

Best Western isn't a brand most people associate with five-star stays, rooftop bars, or wellness retreats in the Mexican ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. Generation Z likes to spend, though not ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...