While many people believe that marketing is advertising, public relations, social media, email blasts, promotions, direct mail and other forms of business communications, those types of communications ...

When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term ...

While it’s widely acknowledged that marketing operations can be instrumental in enabling effective martech deployment, integration and optimisation, it is not yet universally adopted by many B2B ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

Across the remodeling and home services sector, a structural change is taking place in how marketing is managed. For years, many small and mid-sized service businesses treated marketing as a set of ...

Take a look at the data below and spot the alarming trend. These “intent to stay” trends are from CEB’s longitudinal study of employee engagement. We’ve been running this study for over a decade, ...

Pivoting to focus on fewer, high-quality ads and investing more heavily in digital is paying off for Unilever. The launch of its in-house agency U-Studio in 2016 helped the company save money on ...