Market intelligence has the power to provide strategic value to a business’ future, explains Hans Hedin, vice president of business development at Global Intelligence Alliance Information is power, ...
Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...
Social listening is a valuable tool for B2B marketers. It helps monitor market sentiment and brand mentions, measure share of voice and surface emerging trends from digital conversations. But while ...
Every day, thousands of conversations between businesses and their customers unfold, each containing valuable insights that traditionally vanished into thin air. Conversation intelligence technology ...
Built on the combined strengths of Omnicom (OMC) and recently acquired Interpublic, the new Omni brings together industry-leading creativity, media, data, and AI to help brands scale and grow at speed ...
IPG’s acquisition of Intelligence Node demonstrates once again how marketers are looking to provide full-funnel solutions to their clients. Earlier this year, Publicis Groupe acquired Mars United to ...
Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...
Wilmington, DE – January 26, 2026 – As artificial intelligence continues to transform how consumers discover and engage with brands, e-commerce teams are facing an unexpected challenge: despite having ...
Notified today introduced Market Intelligence, a new capability that gives investor relations teams a more streamlined way to prepare for earnings calls within the all-in-one IR Hub platform.