Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

The Zeta integration of OpenAI models into its marketing AI agent reflects a broader shift in how enterprise marketing ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

“By aligning operations, we allow the in-house to adapt faster, more continuously to evolving demands so marketing stays relevant and brands stay resilient.” InnerGroup applies a new model it calls ...

AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of data, and personalize customer experiences that benefit both customers and the business itself. However, ...

As marketing organizations navigate new challenges, they must also address the integration of AI with legacy systems and the need for transparency in AI decision-making processes. In the dynamic ...

Digital commerce growth continues. Evolve with customer shifts to stay competitive. Strengthen operations. Integrate commerce into marketing for evolving customer needs. Overcome challenges. Rethink ...

Ally Financial said that a proprietary large language model (LLM) helped make its marketing operations more efficient in a monthlong test, per details shared with Marketing Dive. The Ally.ai chat ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...