In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...

Interact Marketing announces the availability of The Internet Marketing Machine, a new AI-enhanced service offering designed ...

Mitie is the UK’s leading facilities management company, with a £2bn annual turnover and employing 54,000 people. Its ambition was to change market perception of it as a service provider mopping ...

Online campaign management technology firm DoubleClick Inc. has released a hosted database product developed for mid-market catalogers. In the beta stage until July 2004, ClearEdge provides Web-based ...

That integrated marketing is currently the best approach to IT lead generation is beyond question. However, there are certain factors that could keep you from effectively implementing an integrated or ...