Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

We are initiating coverage of Taboola, an open internet performance ad network. It monetizes native ad inventory across the open web and some applications that deploy “As Seen on the Web” banners. It ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...