The net promoter score, an increasingly popular measure of customer satisfaction, may not be an effective metric the way most organizations use it, according to The Wall Street Journal. The measure is ...

Loyal customers are assets to any business. The best way to transform someone into a loyal customer is by offering outstanding customer satisfaction. Therefore, it is essential to gauge how happy and ...

Customer retention is the most efficient growth lever for any business, yet companies often struggle to balance the near-term highs of new customer growth with the importance of retaining (and ...

NPS, as a numerical metric, is essentially meaningless on its own. That said, as a basis for measuring your improvement, there isn’t a single company that doesn’t want to see their score improve over ...

Executives in 45 percent of organizations use Net Promoter Score (NPS) as a customer experience (CX) beacon metric, according to a recent Forrester Research survey. But is NPS the right CX beacon ...

Few things are more important in business than customer opinions, as they help entrepreneurs shape strategies for product development, sales, marketing and customer service. One of the best gauges of ...

Net Promoter Score, commonly referred to as NPS, was first introduced in the Harvard Business Review in a 2003 article, titled: “The One Number You Need to Grow.” It was intended to be a metric for ...

Opinions expressed by Entrepreneur contributors are their own. On any business day, you can feel like your company is doing awful or great. But because feelings are subjective even with past ...

If there is one question to rule all of marketing, it goes something like this: "On a scale of zero to 10, with 10 being the highest, how likely are you to recommend our company to a friend or ...

ST. LOUIS—Interface Systems, a managed service provider of business security, actionable insights, and purpose-built networks for multi-location businesses, has announced a Net Promoter Score (NPS) of ...

WEST CONSHOHOCKEN, Pa., Sept. 20, 2018 /PRNewswire/ -- theITSupportCenter, a leading global provider of remote help desk support, today announced it has earned an outstanding Net Promoter Score (NPS®) ...