Marketers increasingly look at search as a valued customer acquisition channel delivering much more than immediate transactions or conversions. One of our multichannel retail clients, for instance, ...

A new report by BazaarVoice, a retail review platform, on the ROBO (research online, buy offline) economy has found that consumer-generated content in the form of reviews had a dramatic impact on ...

Read the release. eXelate’s CRO Mark Zagorski discussed the impact of offline data in the online world and its integration into eXelate’s data exchange business model. AdExchanger.com: What makes ...

The Indian government seems to have a love-hate relationship with the e-commerce segment. On the one hand, it keeps coming up with newer ways to pull in foreign direct investments (FDI) and empower ...