Ad testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way. Ad testing can be a time-consuming part of the PPC ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the first AdWords Editor to developing early Google Ads scripts and ...

Artificial Intelligence is the newest technology that has found a place in the digital realm. Now, A.I. tech can be used to help enhance and improve your paid advertising efforts. Regardless of where ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...