In 2026, loyalty programs are evolving into data-driven engagement platforms, with transparent data practices and unified systems becoming key differentiators. Companies are adopting consent-based ...

Retail loyalty programs are shifting toward AI-powered personalization built on unified, high-quality data and strict privacy compliance. Brands are moving from points-based rewards to emotional, ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. With news of data breaches seemingly ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Consumer Reports investigation uncovers Kroger’s widespread data collection of loyalty program members to create secret shopper profiles Investigation reveals that profiles can be inaccurate and may ...

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...