An entrepreneur looking to grow his business probably wouldn't think to pick the brain of an early 20th-century physicist and pioneer of quantum mechanics. But marketing experts have applied the work ...

The International Association of Business Communicators expects its members to follow a code of ethics focused on three main tenets: professional communication is legal, professional communication is ...

can form the basis for strong relationships. Two speakers shared ideas about the importance of being liked and the value of being liked. They argued that our natural inclination is to do business with ...