The nation's largest grocer is giving the brand a more modern and colorful spin as other retailers invest in private label.

The distributor’s new Wellwerks and Nüwerks brands include nutraceuticals along with snacks and breakfast items infused with ...

The consumer product assortment was launched 30-plus years ago, and its packaging has been the same for a decade.

Walmart is redesigning its Great Value brand as inflation pushes more Americans, including higher-income shoppers, to turn to ...

Circana data shows private-label growth outpacing brands worldwide. Learn how club, mass and discounter channels are reshaping pricing, premium tiers and sustainability.

The retailer is modernizing its Great Value line for the first time in over 10 years after discovering that shoppers didn’t ...

Save A Lot is re-launching and expanding its Hispanic private label program under the new name La Tierra de Sabores.

Walmart, the largest grocer in the U.S., is updating its flagship private label brand Great Value. This is the first full ...

Discount grocery chain Save A Lot is expanding its private-label Hispanic offerings and relaunching its private-label ...

The grocer aimed to create a more consistent look for its store brand with packaging that has “appetite appeal,” its vice ...