The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

Programmatic advertising has been shaken up by the AI revolution. Given the transformations occurring in every industry due to the proliferation of AI-driven tools and workflows, this should come as ...

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. From SSPs turning into data-driven powerhouses to ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

Ad-tech company PubMatic said its use of Nvidia technology for automated programmatic ad buying across the open internet has resulted in processing that is up to five-times faster than traditional ...

India’s programmatic and ad-tech ecosystem is undergoing one of its most testing recalibrations in recent memory. In the span of six months, the market has absorbed two shocks that strike at the core ...