Two years after the Association of National Advertisers (ANA) benchmarked the relative cost of programmatic ad spending, the share of working media dollars has improved 14%, but still remains a ...

The Global Cloud Advertising Market offers significant opportunities through the rise of programmatic advertising, AI-driven ...

Digital media executives have operated for nearly a decade within a paradoxical market structure. To achieve scale, the industry accepted opacity.

Despite gains in advertising quality and reduced waste, persistent inefficiencies continue to cost the media and marketing industry billions in unrealized value, according to the Association of ...

Spotify competes directly with Amazon Music for subscribers and ad dollars - but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Automated software agents powered by generative artificial intelligence are taking control of programmatic advertising workflows in 2026, shifting decision-making from human traders to systems that ...

CEO Thomas Lesinski reported, "advertiser sentiment stabilized through the summer as brands regained confidence navigating the broader economic landscape," highlighting a rebound in demand across ...