Sign up for The Media Today, CJR’s daily newsletter. Media analysts are puzzled by BuzzFeed’s decision to add programmatic banner advertisements to its homepage ...

AI Digital, a full-service, global programmatic consultancy that delivers unrivaled data and technology access and audience analytics to elevate consumer experience, has had a banner year by doubling ...

The latest IAB/PwC ad spend figures released today reveal, once more, the seemingly unstoppable rise of mobile advertising. In the first half of the year, mobile racked up £707.1m of advertising ...

Amid all of the headlines about ad fraud comes some reasonably good news, for a change: Both malicious ads and surreptitious in-banner video ads were down significantly in this year’s second quarter.

Sony Pictures, in association with Dentsu Webchutney, has launched a real-time programmatically propelled digital out of home campaign for its much-anticipated latest release Spider-Man: Far from home ...

In 2017, banner viewability (ads seen by a person) in the UK is just 52% - the lowest in the western world. Given the attribution and research tools available, ad viewability could and should be 100%.

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Yahoo7 has launched a flexible ad unit that has the potential to create Australia’s largest banner and deliver it programmatically. The ad unit allows banner ads to expand and contract to the width of ...

Having famously complained: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half”, it would be interesting to see what John Wanamaker made of the banner landscape ...