If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest ...

We live in the millennial generation of social media and casual hookups, and the invasion of privacy is the new sexy. Often masquerading as security measures, demographic study, or for market research ...