NASHVILLE, Tennessee, June 14, 2010 /PRNewswire/ — 20|20 Technology, a Division of 20|20 Research, Inc., today introducedQualLink(TM) (patent-pending), a ground-breaking technology that ...
“Quant research done well can create qualitative data and give you structured but deeply human insight and I don’t think the delineation is there in a way in which it once was.” From clients’ ...
Do you find yourself having to defend the decision to conduct qualitative research? Looking back over the almost 25 years I've been in marketing, I'm struck by how often the insights that drove true ...
To achieve a deeper understanding of their consumers, companies need to mix methodologies in long-term engagement studies and ensure qualitative and quantitative research complement and build on one ...
Just a few months into my research career, I moderated focus groups for the very first time. On a cold night in Oldham, I found myself discussing clothes shopping with women over the age of 50. As a ...
At last week’s inaugural Big Qual Summit, held virtually by MRS, speakers discussed the definition of ‘big qual’ and whether binary methodological divides between qualitative and quantitative research ...
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