Forbes contributors publish independent expert analyses and insights. Jim Osman is a finance expert with over 30 years of experience. Every company reaches a moment when standing still becomes the ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Although there is no doubt that brands, IP and intangible assets are valuable, ...