Watching sensationalized, people-pandering content can slowly erode your ability to tell right from wrong. Imagine scrolling through your social media feed, only to come across a news headline that ...

If you consider yourself a climate science supporter, you probably wouldn’t think simple exposure to a skeptic’s claim could shift your views. Our new research has produced worrying findings. Climate ...

Psychologists have demonstrated a robust psychological illusion that distorts how we remember when something happened. The illusion causes a mistaken belief that repeated experiences actually occurred ...

Long-term memories rely on both the repetition of events and an intricate neurological learning process in making these memories last, shows a new study by a team of neuroscientists. Its findings ...

If you consider yourself a climate science supporter, you probably wouldn’t think simple exposure to a sceptic’s claim could shift your views. Our new research has produced worrying findings. Climate ...

Ever noticed how the same beat can hit differently each time you hear it? That’s the magic of repetition. It's not just doing something repeatedly; it’s turning it into something new. Whether it's a ...

Citations: Nordhielm, Christie. 2002. The Influence of Level of Processing on Advertising Repetition Effects. Journal of Consumer Research. (3)371-382.