The shift from search engine optimization (SEO) to generative engine optimization (GEO) is happening, and retail marketers ...

Since launching in 2021, Walmart Connect's revenues have soared, earning $4.4 billion in 2024 (a 27 percent increase from the ...

SALISBURY, N.C., March 11, 2025 (GLOBE NEWSWIRE) -- AD Retail Media, the retail media arm of the East Coast’s largest grocery retail group, Ahold Delhaize USA, is enhancing the way shoppers engage ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Retail TouchPoints (RTP) is home to a highly engaged community of 70,000+ retail decision-makers who turn to our media platforms and events for the latest news, educational content, inspiration, and ...

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

Retail media has claimed the crown as digital’s fastest-growing channel, acting as a magnet for ad dollars from brands facing signal loss and gravitating toward performance marketing. The narrative ...

This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...

This past summer, American Eagle made headlines around the world with its “Sydney Sweeney Has Great Jeans” ad spot. Whether you liked it or not, the campaign sparked discussion and, according to ...