Retail packaging no longer plays a background role in the buying process. It has become one of the most visible and influential touchpoints between a brand and its customers, shaping perception, trust ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Returns and damage aren’t just logistics issues. Discover how packaging decisions can quietly reduce product damage, returns, ...

One of the main concerns in modern business is sustainable retail packaging, and this matter has become ever more important as recent customer trends have all but erased environmental-ignorance from ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Award-winning industrial design and innovation consultancy Morrama has revealed a vibrant packaging transformation for wagamama’s in-store retail range of sauces and meal kits. Morrama has reimagined ...

Introduction In today’s fast-paced retail environment, margins are under constant pressure. Rising shipping costs, fluctuating order volumes, and growing consum ...