Anyone who grew up going to the same restaurant weekly knows how much it stings when your favorite nostalgic spot undergoes a modern rebrand. A new logo is usually the first thing to come, and it's ...

Kostya Petrenko is only 20 years old, but you might assume he’s much older if you look at the products of his design obsession. This Gen Zer, who sees the world in Gen X glasses, started learning ...

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

PepsiCo’s Mountain Dew is switching over to a new, retro-style logo starting in May 2025, replacing the pointy “Mtn Dew” branding it’s used for about 15 years, the company shared with The Verge in an ...