Have you ever localized a website to multiple languages? If you nod in agreement, you know that instead of an expected traffic boost, it's all too easy to get a performance slump instead. Your ...

For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the ...

Is the use of machine translation evil for SEO? In terms of global website content translation or localization, the best practice is to have content localized professionally by a native speaker.

In the past month, two clients have made a move to expand their service and products into several other regions of the world. If you're thinking about it, too, be advised that moving into new markets ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...