Apollo.io reports that sales tools often underperform, with 67% of features unused. C-suite must assess true ROI by measuring revenue impact per dollar rather than adoption rates.

The inaugural ADWEEK Tech Stack Awards recognize companies that are leading the evolution of marketing technology. Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer ...

As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ...

Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

NEW YORK--(BUSINESS WIRE)--Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is the winner of the ADWEEK Tech Stack Award in the Social ...