Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform, ...

Reinventing the over $3 billion email marketing segment is a feat that on its face appears impossible, but that's just what Salesforce claims to have accomplished with its latest raft of Marketing ...

Will Salesforce.com’s acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation function is going to get gobbled up by CRMs, the way Oracle ...

Who Is Salesforce CRM For? Salesforce is a powerhouse platform ideal for companies that want to see better results from their sales and marketing efforts. You can run multichannel campaigns through ...

The sales and marketing functions of every business are inextricably linked. So integrating Salesforce with your chosen marketing automation system is a natural step to take for better management of ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

There's no shortage of automation marketing tools to choose from, over 6000 at according to Scott Brinker's list, which begs the question, "where do you start?" Marketing automation software helps a ...

Implementing customer relationship management software (CRM) like Salesforce CRM and Zoho CRM can improve your business’s sales and marketing operations significantly. Both platforms are customizable ...