Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

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Boston, Dec. 18, 2024 (GLOBE NEWSWIRE) -- Expert Consumers, a trusted authority in product reviews and consumer insights, has recognized Boka as the leading toothpaste for sensitive teeth in 2025. The ...

Tiny glass balls in toothpaste may halt decay and also help with sensitive teeth. The balls, which are no wider than a human hair, contain calcium and phosphate, crucial components of tooth enamel ...

A paste that mimics and even helps to rebuild worn tooth enamel could soon bring relief to sufferers of sensitive teeth. Researchers in Taiwan have developed a material that can form a barrier over ...

Sensitive teeth can cause discomfort and even pain after eating certain cold foods and drinks. Ice cream can cause sufferers to wince in pain, while that ice latte you’ve been craving could trigger ...