A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

Why do some people seem more resistant to misinformation than others? One important, yet often overlooked, factor may be the diversity of our social identities. Our identities shape how we interpret ...

1. Why are people motivated to be authentic? The ultimate goal for individuals is to develop and nurture those choices that are consistent with their true self (Waterman, 1984). Authenticity is the ...