Shell Optimax, the UK's best selling performance fuel has powered past another key milestone as Shell yesterday announced the sale of its one billionth litre of Optimax, which was launched in the UK ...

Shell UK has launched a new performance-oriented unleaded fuel: Shell V-Power. Available across the UK, the 99RON petrol builds on the company's Optimax fuel launched in 2001, and is designed to ...

BP is launching a premium fuel brand to rival Shell’s Optimax petrol, and is promoting it with a multi-million pound television campaign created by Ogilvy & Mather. Called BP Ultimate, the brand ...

By the end of the 1990s, petrol had become like milk, bread or eggs. A commodity. Something you bought before it ran out, ideally as part of your regular shop. Generally you tried to buy it cheap, but ...

Why, In the era of high petrol prices, would you ever buy premium priced super unleaded petrol? It costs around 5p a litre more than regular unleaded, and most cars made since 1989 can run on the ...

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Shell Australia's petrol retailing deal with Coles Myer is likely to change the landscape of the Australian fuel sector. Melbourne metropolitan motorists can expect dramatic short-term and highly ...