Social Media Mining is a process employed by businesses to analyze & extract patterns from social media data. It works on a reward model, and it rewards its users based on their activity, which ...

Imagine a single app that’s a one-stop shop for any imaginable scenario users come across day to day. From social connections to shopping and financial transactions, super apps are utopian virtual ...

From posting hashtags to finding like-minded communities, social media has transformed where, when and how people engage with civic and political activities. This chapter uses survey data to explore ...

A social media community is a group of people who come together online to share common interests and experiences. The term can refer to any online group, including forums, chat rooms and social ...

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents ...