New user reports suggest Roku is experimenting with pause-screen ads after its latest update. The testing appears to be limited, and isn't impacting many users. One user who pays for Discovery+ ...

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...