Hall of Fame horse racing trainer Bob Baffert is featured on a label created by the Louisville Bourbon Club for a limited edition bottle of Pinhook. The Louisville Bourbon Club and Cox's & Evergreen ...

Shoppers spent just under $283 billion on store-brand products last year, up 3.3% compared with 2024, the Private Label ...

Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

White-label products are sold by retailers but made by third parties, allowing price undercutting. Retailers branding white-label products themselves foster customer loyalty by exclusivity.

Opinions expressed by Entrepreneur contributors are their own. The private label business model has been around for decades. And just as business trends have shifted due to technological changes, ...