Selling products and selling services both require effective communication and the persuasive ability to sell something that matches a customer's needs. But selling a hard good is different than ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

The choice of a location is a critical decision for a small-business owner because that is where he is likely to spend most of his time for several years. In a March 2005 Bloomberg Businessweek ...

WIPO Director General Francis Gurry says intangible capital determines success in the marketplace. "Intellectual property, in turn, is the means by which companies secure the competitive advantage ...

When russia invaded Ukraine, tangible things at first seemed all too important. Bombs and bullets were what mattered; commodity markets were roiled; supply chains were upturned. As the war has gone on ...