Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

New York, NEW YORK, Jan. 26, 2026 (GLOBE NEWSWIRE) -- Ipsos MMA, the global leader in marketing planning, measurement and optimization, today announced it has been named a Leader in The Forrester ...

Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization. The post 3 incrementality testing mistakes — and how to ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data analysis to understand customers, predict ...

SiteSpect Inc. has launched a new mobile Web optimization functionality within its multivariate and A/B testing offering. The company claims the new offering is the only multivariate testing and ...

Since the earliest days of SMS campaigns, mobile devices? growing capabilities have brought us increasingly sophisticated marketing efforts. Yet when it comes to measuring the impact of messaging sent ...

If your team still treats content testing like a quarterly project they scramble to do after a campaign launches, it's time to evolve. Modern, successful, work-smarter-not-harder marketers don't test ...

New offering makes Nosto the first personalization solution to provide actionable merchandising insights that show which products and brands drive better outcomes NEW YORK, Oct. 1, 2019 – Nosto, a ...

Fivetran, the global leader in automated data movement, today announced that Vistaprint, the design and marketing partner to millions of small businesses, has selected Fivetran to support its shift ...

A few months ago, I stepped into the role of Global CEO of Phonexa, a marketing automation platform, after serving as the company's CEO in the United Kingdom. In this new role came a challenge I’ve ...

Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the growing role of mobile applications within organizational operations, ...