As a result, leading industry professionals have to adjust and ask some crucial questions: What does it mean to be a “modern marketer”? And how can 2025’s marketers effectively differentiate ...

ABM success is within your reach! Follow Triblio's “Ready-Set-Go” framework to choose the optimal level of personalisation, messaging, and channels for each target audience. Follow this “Ready-Set-Go” ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and trends to decide how to reach the right audience at the right time. With ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a ...

PALO ALTO, Calif., Nov. 18, 2025 (GLOBE NEWSWIRE) -- Denodo, a leader in data management, announced it has been recognized as “One to Watch” in Snowflake’s report entitled The Modern Marketing Data ...

Four award-winning agencies come together under the most iconic CP+B banner. The refreshed CP+B comes in response to the demands of modern marketers who are seeking simplicity, integration, and ...

For the past year, marketers have been increasingly focused on utilizing GenAI as a creative assistant. A 2024 report from the American Marketing Association showcases that nearly 90% of professional ...

Five years ago the average B2B marketer had an obsession with adding the 2006 quantitative research and customer satisfaction survey ring binders to the annual collection on the shelf. Now they have ...

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...

In this special technology white paper, Advanced Analytics, The Modern Marketer’s Best Friend: Model-Based Segmentation for Better Marketing In-Depth Look & How-to-Guide, you’ll learn how advanced ...

Efficient growth is now “in,” and not just with the CFO. Nearly every company, regardless of size or sector, is still navigating layoffs and budget cuts. No matter what part of the organization you ...