Chantal McNaught is a PhD candidate at Bond University and a practice advisory manager at LEAP. This content is available exclusively to Lawyers Weekly premium members. Speaking on a recent episode of ...

Best agency practice in the creative advertising-development process follows the canons of rhetoric, with creativity occurring at any of these stages. Creativity often is viewed narrowly as applying ...

Theory informs practice and practice informs theory; advertising journals play a key role in this cycle, as they act as a vital conduit through which research findings are disseminated. Despite their ...