Founder of Brighter Click. An eCommerce growth agency that saw 300% growth in 2021. Brighter Click has managed over 20 million in ad spend. It might be an exaggeration to say everybody uses social ...

When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Perhaps something akin to preserving the connotation of a well-known person or creating ...

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. An ...

Click to share on Facebook (Opens in new window) Click to email a link to a friend (Opens in new window) Click to print (Opens in new window) Click to share on X (Opens in new window) Effective ...

PR consultants play a vital role in any organization, as they help manage the company's reputation and communicate with the public. The roles of PR consultants can vary greatly but have some ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...

The very first step in a successful PR campaign is defining which of the following four categories your story falls under: It’s a cool story but the press won’t think so. Listen, I don’t know how to ...