Here’s why it’s important to conduct a content audit — and a step-by-step guide on how to do it effectively. A content audit is an in-depth analysis of previously published, or “old,” content that ...

In this e-book, you will learn what types of content B2B brands should focus on and how to maintain content for optimum SEO There’s not a salesperson or CEO who doesn’t want to grow their number of ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

Being useful to readers is a practical approach to web content. The recent Google anti-trust trial revealed that user interactions are a strong ranking influence in Google’s algorithm that is known as ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...