In a concrete example of how uncertainty plays a factor in our decision-making, the KU researcher cited the famous "marshmallow test" devised by groundbreaking psychologist Walter Mischel.

The role of the hippocampus in decision-making is beginning to be more understood. Because of its prospective and inferential functions, we hypothesized that it might be required specifically when ...

Uncertainty is crucial in sensory processing, necessitating further quantitative research on its neural representation in the sensory cortex. Here, to address this need, we used a deep learning ...

Ask any firefighter, and they’ll tell you—no two calls are ever the same. Some are routine: a small kitchen fire that’s knocked down quickly, a motor vehicle crash with a simple door pop, or another ...

In today’s economic landscape, uncertainty across the supply chain is inevitable, whether due to the effects of climate change, demand and supply variability, or global unrest. To keep up, supply ...

Professionals don’t experience uncertainty in decision making — as an amateur, I “knew” this. Before I worked in a medical center, I thought medicine was an exact science: Doctors were trained to ...

Uncertainty seems to be everywhere right now. Uncertainty about the economy, politics, careers, weather, and wars, to name just a few. Doubt sets in anytime we face a decision with incomplete or ...

Older adults with multiple chronic conditions face considerable challenges when deciding on surgical procedures due to the uncertain benefits and heightened risks involved. Varying health goals ...

Over time, companies that make better decisions faster consistently outperform their competition. When those decisions lead to better customer experiences, companies can improve retention, customer ...

Leaders often crave certainty, but research and failures like the Challenger disaster show that embracing uncertainty and dissent can improve decision-making—or prevent costly errors. “It is wise to ...