Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...

AI, AI, AI - now in your game engine too! Unity has rolled out Unity AI in Open Beta that will apparently help games be ...

Unity has launched the open beta for Unity AI, a new suite of AI-powered tools designed to help developers build games within ...

Unity has launched the open beta of Unity AI for Unity 6 and later, embedding AI agents directly into the editor to operate based on project context. The system supports asset generation, scene ...

Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that it will provide game developers with official support ...

Unity developers will be able to bring their games to Fortnite and Unity’s enhanced commerce platform will come to Unreal Engine Also announced today at Unite, Unity’s Annual Developer Conference, ...

As Unity refines its 2026 render pipeline strategy, the path to building custom Vulkan renderers has become less fragmented and more focused on the Universal Render Pipeline (URP). For sandbox and ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading up a game. There's something different about seeing that logo appear in Survival ...