The expert team at Freeform Dynamics offer news and views on the latest hot topics, and pragmatic advice based on real-world experience and meaningful research studies. As scepticism creeps more and ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Traditional security measures like firewalls and antivirus software are no longer sufficient to protect organizations from ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Businesses today are relying on analytics powered by artificial intelligence (AI) as a “must have” when it comes to digital transformation. Any data-driven company that needs to manage its operations ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

People use software. It’s probably why they get called users. But whichever apps and functions and services we might have engaged with or been exposed to inside any given day, we rarely sit back and ...

Is artificial intelligence leading to the decline or the rebirth of business intelligence? Front-end business intelligence and data analytics tools ruled the markets for years. Now, AI is changing all ...