User experience research provides a wealth of insights into the minds of customers. It’s a little like getting the answers to a test before it starts. If done correctly, you already know what users ...

User Behavior Analytics (UBA), which tracks a system’s users to detect threats and breaches, provides a strong alternative to signature-based threat detection, a method that compares the current ...

Traditional security measures like firewalls and antivirus software are no longer sufficient to protect organizations from ...

Rating systems, integral to the platform economy, profoundly influence human behavior and choice. Platforms like Uber, Airbnb, Turo, and Upwork rely on these systems not just as reflections of past ...

Concentric AI today announced the availability of new, context-driven behavior analytics capabilities in its Semantic Intelligence data security governance platform, enabling organizations to identify ...

AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. AI has, in some ways, always ...

In 2001, Apple launched white earbuds bundled with the iPod, transforming an audio accessory into an instantly recognizable status symbol. Those distinctive white cables became cultural signifiers ...