Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great ...

Today’s CMO isn’t just selling the brand; they’re responsible for the business, owning revenue, product, and data. At the ...

Graza shows why social momentum now comes from participation, not passive audience totals—and why vanity metrics are starting ...

Generally speaking, marketers’ main goals are to move one of two needles: revenue or brand awareness. When evaluating success, however, many marketers may waste time on vanity metrics. These vanity ...

Startups should prioritize mission-driven growth levers over vanity metrics. Startups often focus on numbers that don’t really matter while ignoring the ones that do. A school using FutureFund — my ...

Andrea Kwiatek will be presenting at Programmatic I/O, taking place May 20-22 in Las Vegas. Get your tickets here. If marketers weren’t so obsessed with vanity metrics like viewability and ...

“Right now, our metrics bias us towards recruiting the most new members, not the right new members.” That’s what one senior executive at a social change organization told us recently, and she’s not ...

When you first release an app, the number one thing people will ask you is how many downloads it’s gotten. It's a reasonable question — on the surface, downloads seem like an excellent metric to gauge ...

Over the last couple of years, executives have started putting more emphasis on analytics and big data, and that has caused people across industries to rethink how they measure success. However, when ...