Mannequins have played a starring role on the store floor for centuries. But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the ...
By Amit Sethiya Mannequins — those life-like divinities that depict what your wear — trigger purchases and make for happy shoppers. Displays have to attract, engage and motivate the customer on merely ...
Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...
College kids were roped in to wear stockings on their heads and hands, wigs and pose as mannequins. "Passersby would give a second glance, come closer and then step in. It managed to up the sales," ...
Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...
The primary focus of visual merchandising is to make a business owner's merchandise and store or event as attractive as possible to entice customers to enter an area, interact with products and make ...
Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...
In the third feature of her visual merchandising series, Hannah Downs from HD Visual Services shares some tips on changes you can make that should help you increase sales. Visual Merchandising is a ...
Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...
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