People

Shaun White Says Lifestyle Brand Whitespace Allows Him to 'Still Enjoy' Snowboarding 'In Another Capacity'

"I think it's just kind of ingrained in me just like when I was competing. It's just the endless pursuit of progression," White tells PEOPLE Shaun White's competitive snowboarding career may be behind ...
Hypebeast

Shaun White is Just Getting Started With WHITESPACE, His Snowboard Lifestyle Brand

Professional snowboarder Shaun White participated in his last Olympics in 2022 — but his retirement did not signal a complete departure from the sport, instead, he wanted to find new ways to channel ...
Forbes

Shaun White Expands Whitespace Brand With New Snowboards And Apparel: ‘I Want To Keep Pushing’

Forbes contributors publish independent expert analyses and insights. Michelle Bruton covers action sports and the Olympics and Paralympics. Shaun White released three snowboards as part of the wider ...
Outside

WHITESPACE Is Ready for Its Close-Up

How do you cap a world-class snowboarding career? Make world-class snowboards and riding apparel. That’s the path Shaun White is on, and everyone who loves winter stands to benefit. After a ...
Forbes

Is Your Whitespace Sales Tool Truly Strategic, Or Is It The 'Bigger Is Better' Option?

Puneet Gaur is a corporate speaker and author. He is currently working as COO of an AI-based B2B firm, NextQuarter. Whitespace analysis can be an essential tool when looking through sales data to find ...