Though Counter’s mission to transform the clean beauty world and empower women hasn’t changed, its products, their packaging, and so much more has. “Changing the name was an opportunity for us for a ...

Swing by any Sephora, Ulta, or drugstore and you'll see shelf after shelf of beauty products marketed as “clean.” For that, you have Gregg Renfrew to thank. In 2013, the entrepreneur founded a ...