At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...
Correspondence to Dr Barbara J Jefferis, Department of Primary Care and Population Health, University College London, London NW3 2PF, UK; b.jefferis{at}ucl.ac.uk Objectives To understand how ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results