Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Welcome to the 20th edition of AdExchanger’s Connected TV roundup, coming to you straight from the frontlines of our Programmatic IO conference in Las Vegas. Many of this week’s discussions reflected ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

AMC Networks believes it has new technology that will move advertisers closer to their desired goal of being able to buy ad time across linear TV and its digital counterparts. The company, which owns ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. From SSPs turning into data-driven powerhouses to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...