As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...
Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...
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Why 2025 will redefine loyalty programmes with personalisation at the core
As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs ...
Undeniably, brand ambassadors are a coveted marketing force for today’s retailers. Whether these proponents are customers or employees, brand ambassadors are a valuable resource that can expand a ...
As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...
What is loyalty? Ask a mob boss, a Los Angeles Lakers fan and a Labrador retriever, and you might get three different answers. Ask a retailer, and they’ll likely tell you that a loyalty program can be ...
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