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Super Bowl commercials are not just about creativity. They are about intellectual property too 🏈⚖️ This Sunday, Pepsi is set to run a commercial featuring a polar bear doing a taste test between Pepsi and Coca-Cola. While the polar bear itself is not a registered trademark of Coca Cola, the company has previously taken legal action over polar bear use in advertising. That makes this commercial one to watch from a trademark and brand protection perspective. Stay tuned to see what happens! Commen
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Inside History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an exi
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