Take a look at Digiday's latest special project, called the Commerce Media Era. This limited editorial series explored how commerce media, from e-commerce to retail media networks, has entered a new era and the opportunities and challenges of doing so: https://bit.ly/3BkuULB ■ Despite agencies’ investments in data tech, advertiser expectations still fall short: https://bit.ly/3pDMJms ■ Agency relationships with Amazon evolve as they adapt to retail media opportunities: https://bit.ly/3M0OIbI ■ C
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